FOUNDER'S STORY · OCTOBER 16, 2026
THE SOUND OF TEXAS: BUILDING A MOVEMENT FROM EL PASO
Meet James L. Hetu III, founder of the Texas DJ Association, and the vision for a connected Texas music community.
Every movement begins with an idea. For James L. Hetu III, that idea is bringing Texas's electronic music community closer together.
Founded in El Paso, the Texas DJ Association (TXDJ) is being developed as a statewide platform for DJs, producers, venues, promoters, and supporters of music culture.
UNITED THROUGH SOUND.
More than a slogan, these words represent the organization's mission: helping artists build connections, discover opportunities, and grow within the music industry.
FROM EL PASO TO ALL OF TEXAS
TXDJ begins in a city shaped by music, culture, and its connection to the international border. While El Paso will remain the organization's headquarters, its vision extends across Texas—from Austin and Dallas to Houston, San Antonio, and beyond.
The goal is to develop a network where emerging DJs can connect with established professionals, venues can discover talent, and music communities can collaborate across cities.
MORE THAN EVENTS
TXDJ is developing a digital platform designed to bring artists, fans, venues, and industry professionals together. Its long-term plans include artist profiles, networking opportunities, educational initiatives, event partnerships, and pathways for independent musicians to gain greater exposure.
The organization has also begun introductory discussions with music-industry organizations and potential partners in Texas and internationally. These conversations represent early steps toward future collaborations rather than confirmed programs.
A VISION FOR THE FUTURE
For Hetu, building TXDJ means creating something that can grow beyond any one artist, event, or city. It means giving independent talent a stronger voice and helping connect people who share a passion for music.
TXDJ is still in its early development stage, but its direction is clear: build the foundation for a more connected and supportive Texas music community.